Medisafe is a leading medication management and adherence solution in which M Ventures, the corporate venture capital arm of Merck KGaA, Darmstadt, Germany, has invested in. Medisafe's  over 4.5 million registered patient and caregiver users who have recorded over one billion successful medication doses on their iOS and Android smartphones and tablets and contributed 180,000 user reviews that average 4.6 out of 5 stars in the App Store and Google Play app stores. Medisafe's cloud-based mobile platform personalizes content, resources and interventions — such as educational videos, coupons and motivational messages — based on each user's regimen, condition and specific circumstance. Medisafe fosters collaboration among patients, their loved ones and healthcare professionals through caregiver tools and reports and helps the healthcare professionals improve health outcomes and sustain quality care initiatives. Medisafe is a HIPAA and GDPR compliant solution and ISO 27001:2013 certified. For its innovative product, Medisafe was selected Gartner Cool Vendor in the Life Sciences category in 2018.