Margaret Vernon serves as global head of patient-centered research for Evidera, a PPD business recognized for its expertise in real-world evidence and data analytics, health economics, patient-centered research, and strategic consultation services in medical science, clinical development, and market access. Margaret’s areas of expertise include patient-reported outcome (PRO) instrument development and validation programs with a special interest in measurement in rare diseases. She has expertise in regulatory strategy and PRO clinical trial implementation and analysis, as well as significant experience and formal training in both qualitative and quantitative methods.