Kevin Hollenbeck serves as Genesis AEC’s Associate Director of Design and Planning. Specializing in architectural design, planning, and programming, Kevin's design philosophy embodies a drive to make each project exceed the client’s expectations through thoughtful dialogue, research, and interaction. Kevin balances simplicity of concept with bold, elegant, and thought-provoking ideas. His project work ranges from large-scale, science and technology projects to detailed design of single buildings and interiors. Kevin’s role begins during initial conceptualization stages and continues through the project’s completion. Aside from leading multiple design focused activities, Kevin also helps manage the daily operations of the architecture group, sets the design goals for projects, and assists in leading multiple cross-discipline initiatives within the firm. His role is aimed at raising the level of design across the company through critical dialogue and multidisciplinary engagement.