Mr. Efron has served as Purple’s CEO since July 2022, as President and CFO from June 2021 to July 2022, and Deputy CEO and CFO since October 2018. Previously he was Deputy CEO and CFO of Kamada Ltd., a plasma-derived protein therapeutics company, and CFO of RRsat Global Communications Ltd. He serves on the Board of Directors of Kanabo Group PLC. Mr. Efron holds a BA (economics and accounting) and an MA (business administration) from the Hebrew University, Jerusalem.